Kidspoint
Kids Ministry Redesign
Kid-Centered, Story-TellingKidspoint is a re-imagined brand identity for the Kids Ministry at Gracepoint Church, designed to better reflect its mission of creating environments where kids can grow deeper into their relationship with Jesus. Rooted in the belief that kids grow and learn in different ways, this system embraces a modular approach. Every kid brings a different story to our environments. The rebrand highlights each child’s unique story. Through bright colors and playful forms, Kidspoint creates an inviting experience for kids while maintaining a sense of trust and clarity for parents.
The Challenge
The previous design lacked cohesion and felt disconnected from the inclusive, family-centered experience Kidspoint strives to create. This project redefines the visual language through a flexible, modular system that communicates belonging, supports diverse learning styles, and brings new energy to the environments where kids grow in their faith.