ELLA COPELAND

Explore + Create

A Cotopaxi x Crayola Brand Collaboration

Illustrative, Playful, Montessori, Bright, Fun
Explore + Create is a Cotopaxi x Crayola brand collaboration designed to excite kids about learning to play and explore their creativity outdoors. It includes a kit of Montessori outdoor toys, maps, and activity books, all geared to help children feel confident in their creativity. With a playful, illustrative style, Explore + Create is inviting for any kid who wants to play outdoors.

The Challenge

Creating a brand activation that takes existing attributes to make a new brand or item. The use of bright colors and playful, child-like illustrations merges the two brands while also bringing new life. 




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